CarbonWorx has created an exciting opportunity for Fast Moving Consumer Goods (FMCG) suppliers and distributors to participate in the CarbonWorx consumer rewards programme. This programme is aimed at consumers throughout the Living Standards Measurement spectrum from LSM 1 - 10.
Becoming a partner with CarbonWorx and SABC3 Click Here
There are two categories of alliance partners:
Value Added Partner
Are partners whose products carry the CarbonWorx logo as well as a dedicated SMS short code and keyword/code. Registered CarbonWorx cardholders would accumulate points towards the redemption against the planting of trees based on the number of SMSs they send into the product short code and keyword. Non registered users would accrue these points against the cell phone number they use to send in SMS messages. Once the consumer reaches a given number of points they will be contacted by CarbonWorx to arrange for the redemption of points and subsequent tree planting.
In order to increase sales of products, suppliers could add to the value of points earned by the consumer from the SMS component, by awarding an additional amount of points by way of a virtual promotional voucher.
Therefore, instead of giving away the traditional discount on products, the same discount value could be converted into CarbonWorx points thereby allowing the consumer to reach their threshold of planting a tree far quicker.
Participating Value Added Partners also have the right to use the CarbonWorx logo in advertising and other communication mediums to illustrate their participation in a recognized carbon reduction and re-forestation initiative, thereby creating a higher level of awareness of their corporate social responsibility and commitment to general carbon abatement.
CarbonWorx will also be hosting a number of workshops to expose the opportunities and value of becoming an alliance partner.
In order to participate or to find out more information about the Value Added Partner consumer rewards programme, please contact our Sales Director, Graham Groenewaldt on:
A points partner is associated with CarbonWorx on the basis that products are displayed on the CarbonWorx website and in certain instances on associated printed material in terms of which any CarbonWorx cardholder can purchase such product/service at an agreed discount rate. The discount is then converted to points and allocated to the cardholder's CarbonWorx card in the form of "green points" which can be redeemed for trees. No cardholder can convert points for cash.
Partners who wish to participate in this programme would engage with a FoneWorx executive in terms of which the products would be identified as suitable to the profile of CarbonWorx and its objectives and, in addition thereto, the discount structure would be agreed to which would be passed on to the consumer when purchasing a product from such supplier on presentation of the CarbonWorx card.
CarbonWorx passes on 100% of the discount to the Cardholder.
Should a supplier of a service or product wish to participate in this programme, they are requested to contact Catherine Edgar on: